The last handwritten letter I got in the mail was from my Grandmother. It was 1993, and I was spending the summer in Texas, and she wrote to tell me all about her Myrtle Beach vacation. I remember how excited I was to open the letter and read, in her handwriting, about how much fun she had. It really meant a lot to me. I’m not sure I would place the same value in a Facebook post or a Tweet. Regardless, the way we communicate has changed, and like it or not, change is here to stay.
As consumers of content, we exchange ideas and information in a number of ways. We email, we post, we tweet, we text. We do all of this in compartmentalized chunks of data broken down into (sometimes) 128 characters of type; but no matter how far the digital divide continues to expand, we still print things. We print books, we print posters, we print newspapers. We like to hold things in our hands and, for some of us, that will never change. What will change is the way we combine traditional methods of delivery (postcards, catalogs, annual reports) with more rapidly developing new media outlets such as Facebook, Twitter, personalized (one-to-one) marketing and print with QR codes and PURLs. For you, this mixture of delivery methods represents the opportunity to more effectively communicate with your constituencies, your clients, and your coworkers, whether you are educating an audience or selling a smoothie. As digital printers, we can help you understand and embrace the opportunities that are out there.A lot has changed since 1993. I miss getting hand written letters. I miss picking up the phone and talking to someone instead of sending a tweet or a text; however, if you think about it, social and digital media have not only changed the way we communicate with each other, they have really changed the way we live our lives. Ready or not, change is here to stay. Embrace it, or be left behind.