More and more businesses are adding social media to their marketing strategies. They're using Facebook and LinkedIn and numerous other sites. They're microblogging on sites like Twitter, a social networking service, that enables individuals to send short messages called "tweets."
This trend is just beginning to generate some momentum. Forrester, a major technology and market research company, teamed with MarketingProfs, a leading resource for marketing professionals, to survey business-to-business marketers in January 2010 to gauge growth and investment in social media strategies. The survey showed that while businesses were experimenting widely, social media had not yet become a major item in 2009 marketing budgets.
Even though social media was not a major budgeted item in 2009, the Forrester Survey did uncover some interesting facts:
Many companies still see social media as risky. After all, by entering this world, they are often putting their message in the hands of the customer. The upside is obvious: Social media affords a unique opportunity to talk directly with buyers. And happy customers posting positive product reviews can be a very powerful force for a brand seeking to grow!
*reprinted from NewPage Corporation Ed #14